Business Branding

Another thought on business branding ... if your logo is part of your brand, how many other "images" should you use to market your business, in addition to your logo?

I ask this because one of my clients was showing me his new promotional items yesterday, and although the logo is present on all promotional items, so aren't some additonal images depicting the message of his business.

So... readers, what do you think?
When is this ok? When is it not ok?

I honestly couldn't come to a conclusion. Being a supporter of "less is more" I like sticking with just a logo. HOWEVER ... I also realize that marketing is all about "attracting." If a variety of humorous images might attract more buyers... I guess there is no problem??

Help me out!

margie

Hello to all ...

I am finally jumping in and beginning my blog! Over the past year (or longer!!) I have had so many ideas and thoughts for a blog ... I just couldn't get my act going in one direction. Have you ever experienced that?

"Just Do It" ... one of my favorite "branded" expressions ... is what I kept saying to myself. So... at last, I am just "Doing It" - I am Blogging!

And ... that's my topic - Branding! What do you think it is? What are your opinions? Branding is one of those terms when heard spoken you have to reply, "What do "you" mean by branding?"

Let's think ... July 4th which just passed, is a great display of the red, white and blue branding of our USA colors. Now there's a thought ... is branding simply your colors? I just mentioned earlier that it is an expression. But then what about the Golden Arches .. that's branding also, yes?

What really got me on this topic is an article I recently saw in the Los Angeles Times. Honda Motors recently deployed some of their local employees to pump gas, carry groceries and pass out popcorn in movie theaters without making "any" mention of their cars! This is referred to as "personal touch" branding. Also referred to as engagement marketing.

Other car companies are having wine tastings and sponsoring convert series with no cars in site. Is this streching it or just an excellent way to truly brand a company?

So ... let's hear from you! How do you brand? What do you thnk branding is? Is there any one umbrella we can put this under?

Share your thoughts and also check out Today's Way Branding Package for your on-line presence. Let us know if we can help you out!