Yet one more interesting input on the power of branding ... did anyone see on TV the story about MacDonald's packaging? It speaks to the power of having a good brand and how your brand will creates undaunting loyalty!
A study was done to see what foods children would eat. Part of the study involved putting food that was not from MacDonald's into MacDonald's packaging and the rest was history.
The kids "all" (I believe, could have just been a majority) chose the food in the MacDonald's packaging ... even the carrot sticks!
What does this say? Pay attention to your branding!!!!
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Saturday, August 11, 2007
More On Business Branding
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